What is Model Pitch in a sentance?

"Model Pitch sources models specifically trained in sales to represent brands and sell their products."
Sebastian De Mazia

Kensington Olympia

Paramount Digital set a target of 200 sales... Model Pitch delivered. generating a total of 275 sales.
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Eden Crafts - The Royal Bath & West Show

Eden Crafts set a target of £500 per day Model Pitch generated around £1,000 per day in sales. 
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